How To Master Social Media For Retail To Win More Customers
And despite popular belief, social media isn’t killing retail: it’s simply encouraging the space to evolve. Data from the 2021 Sprout Social Index™ should serve as a wake-up call for retailers skeptical about what social media is worth. Whether it’s a digital or in-person purchase, social followers signal potential business for brands of all shapes and sizes. The takeaway from these stats? Social media for retail is centered around the customer journey....